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Everyone needs a coach...

With industry data on over 1000 functional fitness and boutique gyms, and 150+ current members, MadLab is a proven gym business system that includes:

1. Learn the Fundamentals in our Online School

Home to over 150+ home study courses on how to improve your business systems, find and retain clients and coaches, and market your business. Also includes world-class sales training, and our 3 year Professional Coach Development Program. Dedicated sections for both Coaches and Gym Owners who want to become professionals.

2. Dedicated Implementation Manager

Never feel lost on the woods without a flashlight - your dedicated Implementation Manager (all gym owners themselves) will help you every step of the way through your unique pain points and challenges while making the switch to the MadLab System, while helping you avoid many of the common mistakes.

3. On-Going Support Network

We know there are always going to unexpected hurdles along the way, and your situation will be constantly evolving as you grow. Our network of gym owners is here to help. The MadLab Group is constantly working with you to improve, adapt, and refine processes to accelerate your results. Flexibility and understanding market trends is key to growing and evolving your business. Let us do the heavy lifting by pooling data and resources from all the members of the MadLab family.

World Class Enrollment Training

World Class Enrollment Training

You don't want part-time coaches working to pay off their membership forever do you?

It's time to start developing professional Coaches who can make a professional income.

To do that, Coaches need to be able to find, communicate with, and ENROLL new clients!

Based on the Sandler Selling System, our World Class Enrollment Training courses will teach you and your team everything you need to start generating leads, developing real, personal relationships, that will allow you to hold on to clients FOR LIFE!

Our Team

A virtual organization of gym owners working together to bring best-practices to the gym industry
Moose Cockerson - Craig Patterson
Moose Cockerson - Craig Patterson
Founder & CEO
Sherman - Dave Picardy
Sherman - Dave Picardy
VP of Sales
Big Red - Devin Glage
Big Red - Devin Glage
COO
GG - Genevieve Gee
GG - Genevieve Gee
Director of Implementation / D
JJ - Jeremy Jones
JJ - Jeremy Jones
Director of Coach Development
Dashie - Kelly Hansen
Dashie - Kelly Hansen
GM / Director of Local Marketing
The Bum - Tara Picardy
The Bum - Tara Picardy
Administration
The Badger - Megan Emery
The Badger - Megan Emery
Events Coordinator / Communications Director
Chandler Walker
Chandler Walker
Marketing Manager

What our members have to say...

This group is not for everyone, but those who are a fit see great results!

Ready to join a group of gym owners just like you?

Latest news

View MLG Member Map Jan 2016 in a full screen map