The concept of a coach for life is at the heart of our mission statement to professionalize the fitness coach. What we have discovered is the fitness industry, in general, does a terrible job at creating professional fitness coaches. By this we mean there aren’t many coaches out there making a professional living (upwards of $75,000). This essentially means most people become part-time coaches for now, as opposed to career coaches for life. And for the client, this means people who need the most help with their fitness rarely have an opportunity to develop a real relationship with a coach to manage his/her health and wellness for life—in the same way people often have the same doctor and the same accountant for decades. We’re trying to change this for the sake of the client, the coach and the business.
Thus, Law # 3: Coach for Life:
The person who does the client’s 1st day is the same person who does his/her fundamentals, the same person who coaches the majority of his/her group classes, and the same person who continually does personal training with him/her.
1. When a coach and client work together consistently, and have a professional relationship, and
2. When the same coach coaches the client’s first day, his fundamentals (personal training), most of his group classes, and does ongoing personal training with him:
•The client is more successful (measured by an increased fitness level and commitment to fitness. This is because the client has a personal coach in his corner—a coach who understands the client’s physical strengths, weaknesses and limitations, knows what’s going on in the client’s life, and continually meets with the client to keep him/her committed to his/her plan).
•The coach is more successful (measured by greater client retention, coach revenue, coach pay, and greater job satisfaction as the coach is truly playing a role in managing his clients’ health and well-being).
•The business is more successful (measured by client retention, coach retention, lifetime client value, revenue and profit)