It’s time to introduce the 4th Law of Gymmin: Hybrid Gym Model
First off, what is a Hybrid Gym Model?
In short, the Hybrid Gym model combines the best parts of a personal training studio with the best aspects of group fitness.
Personal Training is: Great for forging a connection and loyalty between a coach and client. It allows the coach to work with the client as an individual—helping him/her focus on his weaknesses and limitations. Client retention tends to be higher with personal training clients than with group classes, such as bootcamps. On the other hand, personal training is quite expensive. Not everyone wants to pay $1,000 a month to work with a trainer two or three times a week. It also can be quite anti-social. Clients at personal training studios often know their coaches really well, but don’t necessarily make friends with other clients.
Group Fitness is: Great for creating community and a fun, friendly environment. Also, people often work a little harder in a group when someone next to them is pushing them to move faster. It’s also usually more affordable than straight-up personal training. However, group fitness does a poor job addressing individual wants and needs. It’s harder to teach clients movements properly in a group than in a one-on-one setting; the result is poorer movement and a higher injury rate than clients who are trained in a one-on-one setting. Client retention is also way lower with group fitness, as there’s no accountability between coach and client. This means group exercise gyms are always chasing new clients as clients quit as fast as they come in (which means way more work for the coaches to train new clients all the time). This is because it’s hard for coaches to truly get to know their clients on a personal level in a group. There’s essentially zero chance to develop a true one-on-one, professional relationship with a coach for life. (Anecdotally speaking, my personal training clients have never quit the gym via text message).
Alas, a Hybrid Gym model combines personal training with group classes; we have discovered through 10 years of data collection that it’s the best way to highlight the great things about personal training and group classes, all the while combatting their pitfalls.
Law #4 says this:
1. When clients who do a combination of group classes and personal training (depending on their wants and needs and goals, clients continue to meet with their coach anywhere from one or twice a week to once a month):
•New clients are more successful: (measured by being more prepared for group classes, having a better understanding of the movements, increased client retention and reduced injuries)
• Veteran clients are more successful: (measured by client retention and happiness and continued physical improvement (less likely to plateau when you get to work on specific weaknesses and skills in a one-on-one environment), more motivation and increased commitment, due to continued improvement and close relationship with their coach)
• Coaches are more successful: (measured by increased revenue and coach pay and increased satisfaction—as they’re able to help their clients reach specific individual goals better than group classes allow—and more enjoyable group classes, since classes run smoothly as everyone is more prepared)
• The business is more successful (measured by greater client retention, greater lifetime client value, greater coach retention and increased revenue and profit)