What it means to be a MadLab 2nd Seal Facility

The 3 levels are designed so owners can monitor their progress as they build their business to eventually become a Three Seal facility.

The ultimate business goals being:

  1. A sustainable business model and business plan
  2. Professional coach/trainer development
  3. Quality control — specific standards

We believe this is the best way to bring a level of standardization to the fitness industry, so clients, coaches and the business are all successful.

Last week we looked at what it means to be a MadLab 1st Seal Facility. Today, we’re looking at 2nd Seal Facility requirements.


MadLab School of Fitness in Vancouver, BC is a proud 2nd Seal Facility

To become a 2nd Seal Facility, you NEED to:

1. Have an established apprentice coach development program (mentorship/education to develop coaches into full-time, career professional coaches)

2. Have coaches that can completely run the business when the owner isn’t around

3. Be 100 percent switched over to the MadLab compensation model, meaning your coaches are compensated financially based on a percentage of revenue-basis (essentially rewarding coaches financially for client retention and referral)

4. Have established morning and evening coaching teams (the same coach shouldn’t coach at 6 am and 6 pm). One of the biggest issues in gyms, especially ones that have been around for a while, is coach burnout—often because coaches spend too much time on the floor. Split shifts are devastating on the mind and body and unsustainable over the course of a long career. Separate morning and evening teams goes a long way in preventing burnout.

5. Have coaches who work a maximum of 30 hours a week on the floor (closer to 25 is best) and no more than 7 or 8 group classes per week.

6. Have coaches who are able to take 4 weeks of semi-paid vacation per year

7. Have an owner who spends less than 10 hours a week on the floor coaching—freeing up his time for business development

8. Have at least one morning coach and one evening coach who consistently earn a minimum of $5,000 per month (but ideally upwards of $8,000).

We believe the latter is the best way to professionalize the fitness coach in a way that he can have a lucrative, lifelong career doing what he loves bringing health and fitness to his clients.

Come back next week for a description of a 3rd Seal Facility!



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