The fitness industry is a mess.
Two major problems include:
QUALITY CONTROL: Anyone can call himself a personal trainer or a coach and start working with clients—whether he took a weekend course, whether he did a four-year academic degree and learned all about the human body but received little to no practical coaching tools, or whether he did a 2-year apprenticeship program with academic, practical and business training.
REVOLVING DOOR OF COACHES: Most personal trainers/coaches/fitness trainers etc can’t make a decent living in the fitness industry, so they stick around for one to three years in their early 20s, and then they leave the industry to pursue a career elsewhere (or they leave to open their own gym, and in an incredibly saturated market, they find themselves working 60-80 hours a week, aren’t able to go on a vacation for three years, and still are barely getting by financial). This leads to a constant revolving door of coaches, which hurts the client. Because just as you start to connect and develop a relationship with your personal trainer, he leaves the industry. You start all over with another coach, and the cycle continues indefinitely.
Things are a bit different than the norm, though, if you go to a MadLab Group member gym.
1. The MadLab Professional Coach Diploma Program (PCDP)
All MadLab Group member gym coaches have—or are going through—MadLab’s professional coach diploma program.
The PCDP is a two to three-year program, where coaches receive academic, practical, personal development and business training, ultimately ensuring they are some of the most qualified experts in the industry.
Some of the important people behind the program are Dr. Tony Leyland—a senior lecturer in the department of Biomedical Physiology and Kinesiology at Simon Fraser University in British Columbia, as well as Sean Manseau, a long-time coach and author of the book By The Numbers—a book that has quickly become a leading resource for coaching multi-modal general physical preparedness.
2. Coach for life
MadLab’s concept of a coach for life is in place to combat the current revolving door of coaches working in the industry today. Our vision is to professionalize the industry, allowing coaches to become career coaches for life.
For the client, this means at a MadLab Group gym, you have a coach to manage your health and wellness for years to come—the same way you have the same family doctor, accountant or a lawyer your entire life.
We’re well on our way: We’re proud that coaches and clients in the MadLab system have been benefiting from having a personal coach for life for quite some time already.
I’ll leave you with a couple quotes from MadLab gym members about the topic:
Sheldon Suen, 42-years-old, in Vancouver:
“I went through four coaches in two years (before coming to MadLab School of Fitness). Because trainers kept quitting. One trainer would just get to know me, and then he would leave and I would lose my routine…It was just a constant cycle. And it wasn’t working for me…I was looking for someone—a coach—who could help me, and who was focused on the health side, as opposed to the competition side.” – Sheldon Suen
This is exactly what 42-year-old Suen found in coach Tom Sarosi at MadLab School of Fitness.
Pam Headley in San Jose:
“It doesn’t make sense to do it any other way. If we have a coach monitoring our fitness, then we won’t need a doctor as much…I’m not the same person I was 20 years ago. My needs change as I age, so why would I want to navigate that on my own? I wish more people would recognize the importance of having longterm fitness goals. It’s your body. you’re going to have it your whole life, so why would you not try to take care of it? And why would you try to do it on your own?” – Pam Headley