Conquering the dreaded M-word

Conquering the dreaded M-word

Are you frustrated trying to figure out this whole marketing thing? You know it’s important for your business to grow, but it seems more of an art than a science and sometimes it even seems like success comes down to pure luck. Proof: The ALS ice bucket challenge. There’s no way whoever concocted that scheme […]




What would it take for you to fire a client?

What would it take for you to fire a client?

All clients are not created equal. Some learn faster than others. Some are more coachable than others. Some become your close friends. Some are high-maintenance, some are low-maintenance. And let’s be honest, some are more trouble than they’re worth… The “more trouble than they’re worth” clients are the ones who demand, demand, demand, and don’t […]




Change the way you think about sales

Change the way you think about sales

Sales is slimy, right? It turns people off, right? You’d never want to be a salesman, right? News flash: If you’re a gym owner, or even a coach at a gym, you’re a salesman. You sell stuff, right? Then you’re a salesperson. Instead of fighting this and feeling bad about it, consider rethinking your perception of […]




Why the answer to the question, “How many members do you have?” isn’t indicative of success

Why the answer to the question, “How many members do you have?” isn’t indicative of success

If you’re a gym owner, you have probably been asked—many times—the question: “How many members do you have?” The inquisitive mind of the person asking—likely another gym owner—then compares your number to his own, and starts making assumptions about your business success. If you’re part of the MadLab Group, you hopefully have learned this is […]




Client retention tips from professional coaches

Client retention tips from professional coaches

If you’re a gym owner, you know client retention is one of the most important parts of keeping your gym going. Retaining current clients also happens to be much easier than having to rely on bringing in new clients each month. Not to mention they take up less of your emotional energy as a coach because […]