Change the way you think about sales

Change the way you think about sales

Sales is slimy, right? It turns people off, right? You’d never want to be a salesman, right? News flash: If you’re a gym owner, or even a coach at a gym, you’re a salesman. You sell stuff, right? Then you’re a salesperson. Instead of fighting this and feeling bad about it, consider rethinking your perception of […]




Why the answer to the question, “How many members do you have?” isn’t indicative of success

Why the answer to the question, “How many members do you have?” isn’t indicative of success

If you’re a gym owner, you have probably been asked—many times—the question: “How many members do you have?” The inquisitive mind of the person asking—likely another gym owner—then compares your number to his own, and starts making assumptions about your business success. If you’re part of the MadLab Group, you hopefully have learned this is […]




Client retention tips from professional coaches

Client retention tips from professional coaches

If you’re a gym owner, you know client retention is one of the most important parts of keeping your gym going. Retaining current clients also happens to be much easier than having to rely on bringing in new clients each month. Not to mention they take up less of your emotional energy as a coach because […]




Why a MadLab Gym is what’s best for the client

Why a MadLab Gym is what’s best for the client

The fitness industry is a mess. Two major problems include: QUALITY CONTROL: Anyone can call himself a personal trainer or a coach and start working with clients—whether he took a weekend course, whether he did a four-year academic degree and learned all about the human body but received little to no practical coaching tools, or […]