PT-FIRST
CHAPTER #1
WHY PERSONAL TRAINING FIRST
Gym owners resistant to move to a PT-FIRST client onboarding model often argue that people won’t pay for personal training in their market.
Other common myths include:
“I can’t charge more. The gym down the street charges much less.”
“My coaches can’t sell personal training.”
This lack of confidence has led independent gyms to keep the barrier to entry low, either throwing new clients right into classes or offering cheap short-term introductory challenges or group on-ramp sessions.
Truth:
We have worked with gyms in big cities and small towns worldwide and have learned that people will pay for personal training, even in your market. It primarily comes down to sales training and confidence and teaching you that is actually the easiest part.
Today, we’re talking about why you should do personal training first and how it will help the client, the coach and the business.
4 Big Reasons Include:
CLIENT CHURN
- The more PT’s a new client does the more they are financially committed and less likely to quit.
AVERAGE CLIENT VALUE
- The client is paying for a high ticket service, and this allows the coach to provide a high ticket service.
PROFESSIONAL COACHES
- Having coaches invested in the success of the members of the gym financially keeps them committed to an excellent product.
BUSINESS PROFIT
- The more a business profits, the more the business can sell for.
1980 Clark Drive
Vancouver, BC Canada
V5N 0A9
info@madlabgroup.com