We want to change the industry, flip it on its head and give coaches the chance to really succeed.
Coaches need a process that teaches them more than just hard skills like programming and cueing.
They also need a process for learning soft skills like sales, client acquisition, client retention and general business.
We teach coaches how to be self-sufficient and how to keep clients for life.
There’s no secret formula here. Just years of learning what works and what doesn’t when it comes to being the best coach possible.
Madlab School of Fitness, Vancouver, British Columbia
"I was a coach early on in life and struggled to make it work. I was nervous about selling and asking for money... so eventually, I just left the industry. Coming back to it was scary at first, but the tools and system that Madlab provides gave me all the confidence I never had the first time around."
CFA512, Austin, Texas
"Having real and meaningful relationships with my clients makes it that much easier to help navigate their health and their fitness."
7 Mile Strength and Fitness in Grand Cayman
"When I was paid a salary, and the gym made more money, I didn’t make more money, and if the gym lost money, the gym still had to pay me. If we got 50 new members, the gym benefited, but the coach didn’t, and if we lost 50 members, the gym suffered, and I still got paid. It seemed really weird."