The Lead Machine Show- Building Relationships (Ep 02)
GG and Chandler talk about the first step in acquiring leads, which is, building a relationship with people that have interest in your brand. The relationship is the primary driver in determining whether people care about you.
0:35 The First Step in acquiring leads: Building the Relationship
2:35 Relationship Marketing: Developing relationships with people that will do what you ask them to do
4:10 How to do it – Build a relationship.
5:50 Attaining the right clients that can connect to you
8:09 Start to do it by yourself – Build a relationship to leads
11:16 Being unfollowed by friends on social media platforms – How it translates to business world?
13:56 Setting up a schedule to start creating content: for listening, for reading, for watching
15:45 What will be your content in relation to what platform to use: featuring stories of someone
17:40 The art of building the relationship
20:23 Listening and responding to your audience by creating content based on their reactions to your created content
23:33 Receiving feedback and adjusting, modifying your future content to the feedback of your audience
24:25 Inviting people to get involved