THE NINE LAWS

CHAPTER #2

MEASURING SUCCESS: THE SIX KPIs

The first step is knowing how to measure success as you implement changes to your business. 

Start with looking at your current business metrics. 

Track key performance indicators to ensure that your business is moving toward ethical sustainability.

Enter the Six Key Performance Indicators (KPIs)

  1. Client retention/churn
  2. Average client value
  3. Dollars per coach hour
  4. Total coach pay
  5. EBITA (Earnings before interest, taxes, and amortization)
  6. Business value

Why these metrics? 

These metrics quickly and clearly show success for the client, the coach and the business.

  • If your clients are sticking around for longer and paying you more, they are winning.

  • If your coaches are earning more per hour and as a whole, they are winning.

  • If your business is producing real profit (EBITA) and increasing in value, you are winning.

As you implement the 9 Laws, you’ll be able to track your progress via the above 6 KPIs on your way to creating an ethical and sustainable professional gym.

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