Why watch yet another masterclass?
We will show how you can:
1. Retain your coaches.
2. Retain your clients.
3. Grow your business.
4. Leave a legacy in your community.
5. Keep your coaches and clients for years.
6. Make your business disaster-proof, and allow you to make a difference for the long term.
If, after watching, you find yourself thinking, 'Damn! This makes a ton of sense!' -- then the next steps are to have a conversation with one of the Madlab mentors.
The start of something better:
The current business model is designed so that people at the top can scale the latest marketing ploy, fitness fad, and/or franchise. It's not designed for long-term clients, coaches or independent gym owner's success.
We're going to show you the system that will allow you to retain your coaches, retain your clients, grow your business, leave a legacy in your community, and make your business disaster-proof while allowing you to make a difference for the long term.
The Madlab system is the path to creating a business that works for the client, the coach and the owner.
The nine laws and six KPI's.
The Key Concepts that make up the foundation of the Madlab Group business model.
Since 2004, we have sought data-driven business solutions to find observable, measurable and repeatable best practices.
These years of research have helped us uncover the 6 KPIs—key performance indicators to measure client, coach and business success.
The 9 laws: The fundamentals of building a professional gym. These laws work everywhere, in every market, every day. There is a better way! Stop chasing the latest technical, marketing or digital fad and learn what really works for long-term success.
Our flagship gym - Madlab School of Fitness:
A professional gym retains 85% of its clients yearly, develops professional coaches who earn $75k + a year and makes a 20% profit. It has connections to the medical community—to doctors and physiotherapists, who consistently refer clients to them.
Learn why Clients churn at about 70% per year and Coaches churn between every 9 to 18 months. There's no winning with these stats! Learn how to keep your coaches with a real opportunity to succeed and the systems to teach them how.
The PT First E-book
The PT-First ebook provides the first step in helping you differentiate yourself from others in your market, in creating high value, highly-retained clients, and in helping you become a professional career coach.
Earning Potential Calculator
This unique and proprietary calculator will make calculating your earning potential in the Madlab system simple. and it will allow you to track & calculate your revenue immediately.
Private Facebook Group
This private group is designed to be a hub for business owners to bounce ideas off one another, learn best practices and help each other change the fitness industry for the better.
Audrey ‘Squad’ Patterson has a music background—an undergraduate degree in Music Performance—and later she turned her attention to real estate marketing and sales.
Unfulfilled in real estate, Squad went through a three-year apprentice coach program at Madlab School of Fitness and found a true passion in coaching. During her time as a coach, she created a not-for-profit organization to benefit youth at risk through fitness.
In 2012, she became more heavily involved with the Madlab Group (it was bound to happen considering she’s married to our founder), and by 2016 she took on a role as an implementation manager. Today, she’s our lead implementation manager, who mentors 60 gyms.
And as Patty says, “She is the coolest chick in the world.”
HERE'S WHAT PAST ATTENDEES ARE SAYING...
Sarah Jenkins & Patrick Heringer
Findlay Movement, Ohio, USA
"When I was paid a salary and the gym made more money, I didn’t make more money, and if the gym lost money, the gym still had to pay me. If we got 50 new members, the gym benefited but the coach didn’t, and if we lost 50 members, the gym suffered and I still got paid. It seemed really weird."
Southwest Strength, Manitoba, Canada
"Selling personal training has been the best. I used to be scared to try because I thought people thought it's too expensive."
7 Mile Strength and Fitness in Grand Cayman
With the Madlab Model: “Keeping your tribe and building real relationships with clients changes everything because you really have to become a professional coach or you won’t make it... The Madlab system has been invaluable to me. I can’t imagine doing it any other way.”