What We do

What we do is very simple in concept and takes years to master in practice.

Simply put we are teaching you a proven business model that works for “Functional Fitness” / CrossFit gyms.

Along the way you will learn how to become a true professional, teach your coaches how to become professionals and earn professional wages that coincide with the service you are offering.  Business owners NEED to make over $150,000 a year while working less than 40 hours a week and Coaches NEED to make over $80,000 a year while working less than 25 hours per week on the floor.

I personally have done this in Vancouver and many of our member gyms are doing this today.  Our job is to teach you how.

The first step in this process is  understanding that the business model used in 98% of gyms that employ complex and potent fitness regimes like CrossFit are fatally flawed.  They were designed for Aerobics, Yoga and curves,  not for world class fitness (Link to videos).

The second step is understanding and accepting that in today’s market taking a 2 day course on “9 movements” and then opening a gym DOES NOT prepare you for owning and running a successful gym.  It is a recipe for financial disaster. In fact every affiliate gym we talk to, even those who have been around for a decade that operate their gyms with a group X model (Link to video) are in financial straights.

Lastly, you have to earn it.  The days of opening your doors and having 150 members flood in are over.  They maybe should never have happened in the first place, but no matter, you have to learn the essentials to have a successful business

1) learn how to earn clients

2) learn how to retain clients

3) Learn how to train Coaches

4) Learn how to compensate and retain coaches so they never want to leave your business

 

As we mentioned previously, most gyms have no chance at doing well in any of those 4 categories.  With the Madlab business model, and a lot of hard work, you can do all four and thus build a business that is sustainable, has real worth and can be sold in order for you to retire.

Our job is to show you how to do it.

MADLAB MEMBERSHIP – MEMBERSHIP BENEFITS

ONLINE SCHOOL:

Indepth online training to develop professional owners and coaches

OWNER EDUCATION – LEARNING THE MADLAB BUSINESS MODEL:

Online school modules, with tests that teach the owner the concepts of what makes a gym successful

OWNER EDUCATION – IMPLEMENTATION:

once a gym owner understands the MADLAB business model he/she meets with an implementation expert to guide them through the process of change in their gym. There is also a series of online modules to help the owner make the necessary strategic improvements

MADLAB SUMMIT:

2 day course for business owners to hone and develop their ability to lead, for coaches to learn to sell, and for the group to get together and learn from each other.

The Summit is in Las Vegas.  Oh yeah……..we also party.  🙂

MADLAB OWNERS’S FORUM:

Dedicated forum for all owners in the group to share ideas, best practices, videos, links, etc and ask questions

PROFESSIONAL COACH DIPLOMA PROGRAM:

Two year program that features an online component as well as a practicum that requires them to be able to generate $10,000 a month in gross revenue.

MADLAB COACH’S FORUM:

Dedicated forum for all coaches in the group to share ideas, videos, links, etc and ask questions

MADLAB COACH’S SUMMIT:

a 3 day event somewhere exotic for coaches to come together from all over the world , share ideas, take concentrated courses, and meet other Madlab head coaches and owners.

PAYROLL MODULE:

Madlab specific modification of the Zen planner CRM (currently working on connecting with Front Desk and Wodify through an open API and a Madlab App) to be able to generate complex payoll calculations for all your coaches and apprentices based on gross revenue, and referral equations

BUSINESS DASHBOARD:

Madlab specific modification of the Zen Planner CRM (currently working on connecting with Front Desk and Wodify through an open API and a Madlab App) to allow the owner and Coach to view the important business information such as the funnel, gross revenue, attendance etc.

WEBSITE AND BRANDING

Madlab specific website that is focused on generating leads and describing differentiation between MadLab gyms and the rest.

QUALITY CONTROL STANDARDS:

One Seal, Two Seal and Three Seal standards of excellence for gyms. These standards include: Coach accreditation program, Minimum pricing for Personal training and Group classes, Morning and evening coaching teams, minimum standards for coach pay, graduation to group classes based on benchmarks and 1 on 1 personal training.