What We Know

THE MADLAB BUSINESS MODEL WORKS

We have spent the past 10 years of our lives on a 14-hour a day mission to build the best gym in the world. We have invested $250,000 of our own money, building tools and auditing 1,000 gyms, using the funnel as our basis for analysis.
We have been implementing the concepts that we have unearthed that work and have found better ways at better prescribing how to implement change.

Flat out – If you are 100% committed to the work……. They work. 100% of the time.

1) DO PERSONAL TRAINING

– one-on-one or one-on-two for every person who comes in to your facility. Lay out physical benchmarks that each person must reach before they can begin group classes. Charge market rates in line with other personal trainers in your area. Personal training sessions should fall in a range between 12-20 sessions depending on the person’s fitness level. The quality control for this process alone will put you head and shoulders above all other gyms in your area.

2) DEVELOP AN ACCREDITED COACH DIPLOMA PROGRAM:

The program should take coaches two years to complete; it should require due diligence and hard work, but the benefits will be enormous.

3) DON’T PAY YOUR COACHES BY THE HOUR, CLASS OR SALARY:

Pay them based on their ability to attract, retain and generate referrals from clients. Base compensation on the gross revenue they generate directly. This process allows coaches to earn professional wages between $5,000 – $10,000 per month and will double the box’s gross revenue.

The latter three rules alone will put you ahead of 95 % of all gyms in the world. Follow these rules and you will earn real profit, a professional wage for you and your coaches, and you’ll have the best retention and referral numbers in the business, as well as a business with real worth that you can sell and retire on.

What our group does is show people what works and what doesn’t, so gym owners can skip through 5-10 years of misery and possible bankruptcy.

Then once you understand what works (it is 180 degrees different than how 95% of all CrossFit boxes are run currently), then we will show you how to implement the changes. All our information is available on our online school.

We have to give special thanks to Greg Glassman, whose thoughts, insights and experience, was crucial to developing our systems. The legacy of working closely with him in 2004-2007 put us on a path to excellence that shines through today.

WHAT WORKS

WHY GROUP X DOESN’T WORK

PROFESSIONALIZING FITNESS INDUSTRY