Professionalize your business. Professionalize your coaches.
Take your gym to the next level.

A data driven, best practices system for professionalizing and educating gym owners and coaches.

Everyone needs a coach…

With industry data on over 1000 functional fitness and boutique gyms, and 150+ current members, MadLab is a proven gym business system that includes:

1. Learn the Fundamentals in our Online School

Home to over 150+ home study courses with dedicated sections for both gym owners and coaches on how to improve your business systems, find and retain clients and coaches, and market your business. Continue learning with our daily interactive content based off of feedback and questions from owners and coaches like YOU!

2. Dedicated implementation manager for when you’re ready to take it to the next level

Never feel lost on the woods without a flashlight – your dedicated Implementation Manager (all gym owners themselves) will help you every step of the way through your unique pain points and challenges while making the switch to the MadLab System, while helping you avoid many of the common mistakes.

3. Under ongoing support network

We know there are always going to unexpected hurdles along the way, and your situation will be constantly evolving as you grow. With our private facebook group, members only marketplace with exclusive deals and discounts and of course the yearly MadLab Summit!

It has to work for the coach, the owner and the client


After 10 years we’ve developed 8 laws every successful gym should follow (should we list the 8 laws)

You don’t want part-time coaches working to pay off their membership forever do you?

It’s time to start developing professional Coaches who can make a professional income.

To do that, Coaches need to be able to find, communicate with, and ENROLL new clients!

Based on the Sandler Selling System, our World Class Enrollment Training courses will teach you and your team everything you need to start generating leads, developing real, personal relationships, that will allow you to hold on to clients FOR LIFE!


MadLab Group Accredited Facilities

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