A proven business system to professionalize independent gym owners and coaches since 2004

We teach independent gym owners (IGO’s) how to

Retain 85% of your clients year after year, Develop professional coaches who earn $75k + a year and Make 20% Profit

With industry data on over 1000 functional fitness and boutique gyms, and 150+ current members, MadLab is a proven gym business system that includes:

If it speaks LOUDLY to you then book a call.

Work through a step by step plan of action for your gym.

Learn the skills and tactics our professional gyms use everyday.

Home to over 150+ online courses with dedicated sections for gym owners, coaches, and Marketing.

Unlimited 1-on-1 Implementation meetings. Why restrict your access? When you need help we’re here for you!

Learn the skills and tactics to create, market and sell high-value programs.

Learn about our 8 laws, how they help you create a profitable gym, retain clients for life and pay coaches a professional wage.