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Chris Cooper of Two-Brain Business recently posted a blog arguing that as a gym owner your goal should be to ensure clients are loyal not to one specific coach, but to your brand. While I have [...]

When I first opened my gym, I thought I needed to sell new people on the movements we would do, the method we would use to get them as fit as f***. I developed my own sort of ‘what is fitness’ [...]

-By Craig ‘Patty’ Patterson “My coaches are lazy.” “They never bring anyone in.” “They can’t sell.” If I had a dollar for how many gym owners I’ve heard say the latter, I could retire [...]