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  • What is a Professional Gym
  • Who we Are
  • Success Stories
  • Content Hub
  • Professional Coach Development
  • Paid Courses
  • HOW TO IMPLEMENT

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Monthly Archive for: "January, 2018"
Home » Archives for January 2018
 Brand versus Human Connection: Will you ever be as loyal to Nike as you are to your mother?
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By Eunice
In Uncategorized
Posted January 12, 2018

Brand versus Human Connection: Will you ever be as loyal to Nike as you are to your mother?

Chris Cooper of Two-Brain Business recently posted a blog arguing that as a gym owner your goal should be to ensure clients are loyal not to one specific coach, but to your brand. While I have [...]

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 The secret to never hearing a prospect say, “I’ll think about it and get back to you” again!
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By Eunice
In Uncategorized
Posted January 9, 2018

The secret to never hearing a prospect say, “I’ll think about it and get back to you” again!

When I first opened my gym, I thought I needed to sell new people on the movements we would do, the method we would use to get them as fit as f***. I developed my own sort of ‘what is fitness’ [...]

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 “My coaches can’t sell!” – Who is truly to be blamed?
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By Eunice
In Uncategorized
Posted January 2, 2018

“My coaches can’t sell!” – Who is truly to be blamed?

-By Craig ‘Patty’ Patterson “My coaches are lazy.” “They never bring anyone in.” “They can’t sell.” If I had a dollar for how many gym owners I’ve heard say the latter, I could retire [...]

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