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With hundreds of CrossFit affiliates currently fleeing from CrossFit, never has the conversation about brand, or in this case rebranding, become more relevant. Boris Kezic, a brand and graphic [...]

By: Madlab Group In the aftermath of the CrossFit scandal, hundreds of former CrossFit gyms are left wondering how to rebrand their business.  Some are flocking to places like NCFIT to [...]

Long-time Madlab School of Fitness coach Emily Beers tells her story about why the Madlab system has worked for her for 11 years and counting. Today, our flagship gym in Vancouver, B.C is a 3rd [...]