Seven Years Of Trial And Error.
2004 - WE NEED A BETTER WAY.
Madlab School of Fitness made all the same mistakes most gym owners make early on.
We focused on getting people through the doors as fast as possible and thought that being the best gym in town just meant offering the most intense workouts.
There were no metrics, and there was no data. We knew this needed to change.
2011 - APPROVED LEARNING.
As we honed in our client development process and coach compensation system, gyms from all over the world began inquiring about how Madlab School of Fitness was producing the results it was.
We wanted to share this information with as many people as possible.
This led to the creation of The Madlab Business Group and our accredited courses.
In Depth Harvard Study.
2015 - SCIENTIFIC RESEARCH.
After a one-year alpha study examining seven gyms, we followed that with a beta study of 33 gyms and a gamma study of 55 gyms.
These results were interesting enough for a Harvard MBA to conduct their own research and complete a six-month study examining metrics such as total revenue, profit and coach pay to name a few.
1600 Gym Meta Study.
In 2015 Zen Planner commissioned an 18 month, 1600 gym meta-study. We compared average client value and retention rates among 1,600 CrossFit affiliate gyms, Madlab’s flagship gym and the 80 Madlab gyms in our network at that time.
We found that implementing Madlabs nine laws not only produces more profit but leads to a higher client value and the best retention rates on record.
Everyone at Madlab wants the same thing - to professionalize the fitness industry.
We want to empower coaches to be professionals and teach business owners how to provide them with the chance to do so.
We have the advantage of knowing what it's like to be in the same situations that we help other gym owners and coaches deal with every day.
The foundations in which Madlab were built weren't discovered overnight - it took years of wins and losses, along with trial and error, to learn what works and why it works.
There are no gurus here, just experienced gym owners and coaches who want to help others succeed.
The Nine Laws.
SIMPLE YET EFFECTIVE.
Madlabs' nine laws ensure that the business owner is successful in their endeavours, but they also provide coaches with an opportunity to have a lifelong career in the fitness industry.
The nine laws also ensure that the members in your gym are always on the winning side by providing them with the best coaching and training possible.
When push comes to shove, understanding and implementing Madlabs' nine laws will take any fitness business to the next level.
THE NUMBERS RARELY LIE.
Madlabs' six KPIs ensure that the nine laws are being utilized and producing results.
Tracking the data and knowing your numbers is critical when it comes to running a successful business. Understanding trends, setting goals and constantly reevaluating what is working and what is not is easier when concrete information is available.
Our Flagship Facility.
How do we know the nine laws work?
How do we know that the six KPI's matter?
We have been using them and honing them for the past 17 years at our flagship gym, Madlab School of Fitness.
Having a facility that lives and breaths everything we preach is why and how we can give no-nonsense, real-life examples of how we can help you change your life and change your business.
We aren't gurus; we are gym owners just like you.
For too long, gym owners have been working with mentors in one corner, and coaches have been working with gurus in another.
Meanwhile, the paying customer, the client, has been forgotten and even neglected.
The Madlab Model ensures that business owners, coaches and clients work together to ensure all three parties succeed.
We help gym owners understand that math is their best friend and that their business is only as good as its weakest link.
We help coaches understand their livelihood should depend on client success, retention and growth.
We help clients understand that having a coach is the missing piece to them living their best life.
There are no crazy or wacky ideas at Madlab, just an understanding of how math and relationships are the keys to the success of any small business.
Madlab School of Fitness is regulated by the Private Training Institutions Branch of the Ministry of Advanced Education, Skills & Training (PTIB). We develop business owners and coaches to be on par with experts in comparative fields like kinesiology, physiotherapy and chiropractic. Our Coaches Apprenticeship is an intensive program that teaches coaches not just about the body, but about the people that inhabit it, so they can work with people to help them be their best.
To accomplish our mission of making people fitter for life, we also had to professionalize the fitness coach. Why? Because a highly educated, well-trained and experienced coach who’s training people as a career, not a hobby, has a much greater chance of helping people make a real change.