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Time and time again the biggest complaints from gym owners involve their coaches: My coaches can’t sell. My coaches keep leaving.  The answer is usually pretty simple: Your coach development [...]

Who wouldn’t want professional coaches earning professional wages that never leave your facility? Every gym owner I have ever met wants that, so why are there so few professional coaches out [...]

By: Craig Patterson People who are dead set on bringing in new clients into a group fundamentals environment always like to argue with me when I tell them they’d be better off doing personal [...]

Most of us who have been in the fitness industry for a while can agree that there’s not much in it for the coach long-term if he’s getting paid by the hour—usually $15 to $35 an hour—to coach a [...]

By: Craig Patterson People often ask me where I got my data from to be able to mentor coaches to become professional coaches, and gym businesses to become more profitable. “Where’s your data? [...]

I have to admit when we decided to remove our prices from our website three years ago, I was skeptical. It just felt devious to me, as if we were trying to trick people into paying for our [...]

Terrence Limbert is a full-time coach at Forge Valley Fitness in Vernon, B.C., a long-time MadLab Group gym. Today, Limbert has 40 of his own clients—of which he is paid a percentage of [...]

To say Connor Martin has been around the fitness block is an understatement. His parents Jeff and Mikki Martin are the developers of CrossFit Kids, and now run the Brand X Method, which is [...]

Elliott Quinones knew he needed to make some business changes. The owner of CrossFit Deprivation in Phenix City, Alabama, Quinones, like many gym owners, was struggling to turn a profit. “No [...]

So you have accepted you’re in sales… And hopefully you have embraced the idea of sales. If you haven’t, maybe this definition of sales will help: Sales is an organic conversation between [...]