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When it comes to money, people are weird. Or at least everyone’s relationship with money is slightly different, and things often get weird when you’re trying to convince someone to give you [...]

A client walks into the gym. You can’t even stop yourself. You feel your mood slide, as you think to yourself, ‘Oh God, I have to deal with this mother fucker again?’ You have packed on 20 lb. in [...]

I’ve written plenty of times about the value of personal training and connecting with your clients on a more personal level, often focusing on the initial relationship and the importance of [...]

37-year-old Christa Giordano has been involved in the fitness industry as a coach for 20 years. She has spent time working in more than 10 different gyms, either as a full-time or part-time coach [...]

Nathan Corrigal, the owner of Southwest Strength, in the small town of Melita, Manitoba, opened his gym with his wife Sara in 2015, although the two had been building their client base in their [...]

In the old days, an intro day or “first day” with a prospect involved setting up by the  whiteboard and giving them the “What is fitness” speech. I would do most of the talking as I went through [...]

If you have coached for a while, you probably agree that in a perfect world, when it comes to assessing individual limitations and teaching movement mechanics, one-on-one personal training is the [...]

Last year, Laura Roesch Franchini and her team of coaches at Cornerstone Fitness in Ohio wanted to come up with a “catchy, yet meaningful hashtag” to create community engagement and generate new [...]

Last week I had a morning where I did three personal training hours with new clients in a row. By the end, I was exhausted. While I certainly don’t blame them for requiring a ton of my emotional [...]

Discounting services leads to loss. And loss only leads to more loss. Although if you’re a gym owner or coach, you have probably experienced a prospect or client, or maybe even a marketing [...]