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I have spoken to a number of gym owners who have accepted what they consider “their fate.” A fate where they have all but kissed vacations goodbye because they’re scared their business will burn [...]

When I have asked gym owners why they run 6-week challenges, they usually all give me the same type of answers: “It’s a good way to get more people through the doors.” “It’s a great way to get [...]

If you’re a coach, you probably would agree with me that training a brand new client takes way more effort on your part than training a self-sufficient client who has been around for five years. [...]

“The hybrid gym model is win for everyone, as it results in increased fitness levels, which means a happier client, who will continue to come for years and years. That creates a long term [...]

“People won’t pay $75 an hour for personal training in my market.” “I can’t raise my prizes. My clients are already tapped out financially.” “Nobody would ever pay $200 a month in my town.” I [...]

By: Emily Beers The biggest problem CrossFit affiliated and independent gyms face today comes down to one simple acronym: ACV (average client value). In other words: Clients aren’t paying enough [...]

By: Emily Beers Last week, I wrote a piece about how if you want a full-time career as a fitness coach, then getting paid by the hour is the last thing you want. If you missed it, check it [...]

By: Emily Beers When you were 22, the thought of making $30 an hour to hang out in a gym all day and coach sounded pretty good. Almost too good to be true. Good money doing something you love. [...]

“We need new members. At least Bring-a-friend day gets new blood through the doors!” The latter is a common defence I hear from those who have run, and continue to run, Bring-a-Friend days. Is [...]

Ryan Ferns saw a massive shortcoming in the way traditional physical therapy was being delivered to patients in the United Stated. “We’d be referred these patients and work with them for x number [...]