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  This is an unknown time. Nobody has all the answers. But here’s what we do know: The more things change, the more they stay the same. This means we stay calm and focused—focused on the [...]

Back in 2014, long-time coach Chris Spigner sat down with Carl Brenton, the owner of his gym, to talk about a better way of being paid than via salary. After a couple years on salary, Spigner was [...]

We are undeniably in an unprecedented, uncertain time. All small gym owners are sharing the same fears and questions: 1. How can I ask clients to pay their monthly fees if I don’t have a physical [...]

The Madlab Group Mission has always been, and will continue to be, to professionalize the coaching industry and bridge the gap between fitness and health care. In that vein, and in recognizing [...]

  A new client walks into your gym and thinks he can squat.  Five minutes later, you have pointed out three things that are wrong with his squat—his heels come off the floor, he’s got some [...]

I recently read an article Two-Brain business put out to help gym owners learn how to break through that 150-person membership base, a place many gym owners tend to get stuck. All the respect for [...]

Time and time again the biggest complaints from gym owners involve their coaches: My coaches can’t sell. My coaches keep leaving.  The answer is usually pretty simple: Your coach development [...]

Who wouldn’t want professional coaches earning professional wages that never leave your facility? Every gym owner I have ever met wants that, so why are there so few professional coaches out [...]

By: Craig Patterson People who are dead set on bringing in new clients into a group fundamentals environment always like to argue with me when I tell them they’d be better off doing personal [...]

Most of us who have been in the fitness industry for a while can agree that there’s not much in it for the coach long-term if he’s getting paid by the hour—usually $15 to $35 an hour—to coach a [...]