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  A new client walks into your gym and thinks he can squat.  Five minutes later, you have pointed out three things that are wrong with his squat—his heels come off the floor, he’s got some [...]

I recently read an article Two-Brain business put out to help gym owners learn how to break through that 150-person membership base, a place many gym owners tend to get stuck. All the respect for [...]

Time and time again the biggest complaints from gym owners involve their coaches: My coaches can’t sell. My coaches keep leaving.  The answer is usually pretty simple: Your coach development [...]

Who wouldn’t want professional coaches earning professional wages that never leave your facility? Every gym owner I have ever met wants that, so why are there so few professional coaches out [...]

By: Craig Patterson People who are dead set on bringing in new clients into a group fundamentals environment always like to argue with me when I tell them they’d be better off doing personal [...]

Most of us who have been in the fitness industry for a while can agree that there’s not much in it for the coach long-term if he’s getting paid by the hour—usually $15 to $35 an hour—to coach a [...]

By: Craig Patterson People often ask me where I got my data from to be able to mentor coaches to become professional coaches, and gym businesses to become more profitable. “Where’s your data? [...]

I have to admit when we decided to remove our prices from our website three years ago, I was skeptical. It just felt devious to me, as if we were trying to trick people into paying for our [...]

Terrence Limbert is a full-time coach at Forge Valley Fitness in Vernon, B.C., a long-time MadLab Group gym. Today, Limbert has 40 of his own clients—of which he is paid a percentage of [...]

To say Connor Martin has been around the fitness block is an understatement. His parents Jeff and Mikki Martin are the developers of CrossFit Kids, and now run the Brand X Method, which is [...]