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Last week I had a morning where I did three personal training hours with new clients in a row. By the end, I was exhausted. While I certainly don’t blame them for requiring a ton of my emotional [...]

Discounting services leads to loss. And loss only leads to more loss. Although if you’re a gym owner or coach, you have probably experienced a prospect or client, or maybe even a marketing [...]

I remember when I first started coaching how uncomfortable I felt when the moment came to tell the person the price. I swear half the time I put my head down and mumbled the price under my [...]

Imagine a coaching team with one coach who spoke only French, another only Italian and another only Mandarin. Meanwhile you’re the only one who speaks fluent English. Communication would be [...]

I want to share about two situations with two different clients that happened to me last week that really highlighted the importance of building real, open, one-on-one relationships with them.  [...]

I have spoken to a number of gym owners who have accepted what they consider “their fate.” A fate where they have all but kissed vacations goodbye because they’re scared their business will burn [...]

When I have asked gym owners why they run 6-week challenges, they usually all give me the same type of answers: “It’s a good way to get more people through the doors.” “It’s a great way to get [...]

If you’re a coach, you probably would agree with me that training a brand new client takes way more effort on your part than training a self-sufficient client who has been around for five years. [...]

“The hybrid gym model is win for everyone, as it results in increased fitness levels, which means a happier client, who will continue to come for years and years. That creates a long term [...]

“People won’t pay $75 an hour for personal training in my market.” “I can’t raise my prizes. My clients are already tapped out financially.” “Nobody would ever pay $200 a month in my town.” I [...]