MADLAB

FIXING THE BROKEN FITNESS INDUSTRY

THE FITNESS INDUSTRY IS BROKEN.

We want to change the industry, flip it on its head and give coaches the chance to really succeed.

Coaches need a process that teaches them more than just hard skills like programming and cueing.

They also need a process for learning soft skills like sales, client acquisition, client retention and general business.

We teach coaches how to be self-sufficient and how to keep clients for life.

There’s no secret formula here. Just years of learning what works and what doesn’t when it comes to being the best coach possible.

HOW WE SUPPORT YOU

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Webinars & Masterclasses

HEAR OUR STORY AND LEARN BEST PRACTICES

Want to hear it from the horse's mouth?

Our webinar series is the place for you.

Learn how coaches in the Madlab Model earn a real living by managing a book of clients and how they can be career coaches inside of a coaching co-op.

Cost: Complimentary, aka FREE!

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The Math and Fundamentals

SELF-DIRECTED LEARNING AT YOUR OWN PACE

Our Math and Fundamentals course is the perfect learn at your own pace online course.

This course will give you a deep dive into Madlab's nine laws and our six key performance metrics (KPIs) and provide you with insight into the tools you need to take your career as a fitness professional to the next level.

Cost: $300 USD

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Get Started 

DIVE RIGHT IN, JOIN THE MADLAB COMMUNITY

Work with a mentor coach to learn how to attract, sell and retain clients for you and your facility and how to make yourself the most valuable and sought-after coach in your community. 

Book a free call to learn how to have a lifelong, fulfilling career as a fitness coach.

Cost: $1349 USD + $129 USD monthly 

Do you struggle with:

  • Feeling bitter and remorseful that nobody at the gym is working to retain and keep current clients
  • Feeling commoditized - believing that your gym has been lumped in with all the other facilities
  • Daily overwhelm due to lack of experience, knowledge, continued support and systems
  • Things being good, but they feel like they aren't good enough, knowing that your current role in your facility won't be a great fit for the long term
  • Believing there's a 'better way' and admitting that help is needed

Whether you struggle with one or all of these, you aren't alone.

We understand the dynamic nature of your business and the challenges that pop up when we lack the right support network.

One quick distinction - at Madlab, we're not consultants or 'business' coaches. We are a group of owners and coaches who've been running a successful gym for 17 years.

We're excited to share with you a few strategies and concepts to allow you to be more profitable, continue to grow and scale your business while attracting amazing clients and coaches (and keep them too!). 

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WE GET IT - BECOMING A PROFESSIONAL COACH  IS HARD. HERE'S WHAT A FEW FROM OUR COMMUNITY HAD TO SAY...

The highest grossing coach in history of Madlab

"I knew I could make a living doing this the moment I met T-Bear (Trevor Lindwall) and the other coaches at Madlab. I knew they had been doing it for many years and didn't need to supplement income from other sources."

Tom Sarosi, Madlab School of Fitness, Vancouver, Canada

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"When the coach wins the gym wins too!"

With the Madlab Model:  “Keeping your tribe and building real relationships with clients changes everything be-cause you really have to become a professional coach or you won’t make it... The Madlab system has been invaluable to me. I can’t imagine doing it any other way.”

Chris Spigner, 7 Mile Strength and Fitness in Grand Cayman

A SIMPLE, EFFECTIVE 3-STEP METNROSHIP PROCESS TO SUPPORT THE OWNER, COACH & CLIENT

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Step 1.

Get Clear 

ONCE YOU HAVE CLARITY, ANYTHING IS POSSIBLE!

Clarity is one of the keys to living a life you love while supporting a business that loves you back.

Clarity coaching is all about helping you deeply understand yourself, your business, your values, your dreams, and the world, including any challenging situations you're in.

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Step 2.

Get Confident

CONFIDENCE ALLOWS YOU TO DO THE RIGHT THINGS, AT THE RIGHT TIMES, FOR THE RIGHT REASONS... 

...and the right outcomes and results usually follow.

Confidence coaching is designed to help you raise your self-esteem and create a positive outlook on life and your business, starting from within.

The aim is to help you challenge any limiting beliefs that you have about yourself, your current career path, while boosting your self-esteem and building a strong self-image as the industry leader that you are.

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Step 3.

Take Actions

ONCE YOU START TAKING THE RIGHT ACTIONS IN YOUR BUSINESS, THE RIGHT RESULTS HAPPEN.

Deciding when to take action is a basic leadership choice and one that becomes easier and easier once you have clarity and confidence.

Building relationships, developing others, and making decisions lead to more effective actions; but it is the actions of you and your team, along with the outcomes they produce, that will build your reputation as an industry leader.

A SYSTEM THAT WORKS FOR THE BUSINESS OWNER, THE COACH AND THE CLIENT

For too long, gym owners have been working with mentors in one corner, and coaches have been working with gurus in another. 

Meanwhile, the paying customer, the client, has been forgotten and even neglected.

The Madlab Model ensures that business owners, coaches and clients work together to ensure all three parties succeed.

We help gym owners understand that math is their best friend and that their business is only as good as its weakest link. 

We help coaches understand their livelihood should depend on client success, retention and growth. 

We help clients understand that having a coach is the missing piece to them living their best life.

There are no crazy or wacky ideas at Madlab, just an understanding of how math and relationships are the keys to the success of any small business.

The Steps Are Simple.  

We like to keep things simple, especially when it comes to getting started.

We want gym owners to have as much information as possible regarding why, how and what Madlab does what it does.

This is why we encourage gym owners and coaches to watch our webinars before spending a dollar of their hard-earned money.

After you watch our Owners Webinar, you will have a very clear understanding of how Madlab can change your business.

Your next steps will be to either dive even deeper into the Madlab story by taking part in our Math and Fundamentals course or by starting your journey towards becoming a First Seal Madlab Facility.

We know you want to build the best gym possible for yourself, your coaches and your clients— step 1? Watch the masterlcass.

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A school like no other

Madlab School of Fitness is designated by The Private Training Institutions Branch (PTIB) of The Ministry of Advanced Education, Skills & Training. 

Our mission is to professionalize the fitness coach.

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Caron Adderley

Madlab School of Fitness, Vancouver, British Columbia

"I was a coach early on in life and struggled to make it work. I was nervous about selling and asking for money... so eventually, I just left the industry. Coming back to it was scary at first, but the tools and system that Madlab provides gave me all the confidence I never had the first time around."

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Dylan Wall

CFA512, Austin, Texas

"Having real and meaningful relationships with my clients makes it that much easier to help navigate their health and their fitness."

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Chris Spigner

"When I was paid a salary, and the gym made more money, I didn’t make more money, and if the gym lost money, the gym still had to pay me. If we got 50 new members, the gym benefited, but the coach didn’t, and if we lost 50 members, the gym suffered, and I still got paid. It seemed really weird."