Connor Martin: Coaching never felt so good…
To say Connor Martin has been around the fitness block is an understatement.
His parents Jeff and Mikki Martin are the developers of CrossFit Kids, and now run the Brand X Method, which is dedicated to helping youth through fitness. As a result, Connor, now 27, grew up in the gym and today is a full-time coach.
His main reason for making the switch from a gym where he had been paid by the hour to coach classes to P3 CrossFit, where he is paid on a purely percentage of revenue basis, was because he could not make a decent living—let alone earn a professional wage—in the dollars per hour group class model. Prior to that, he also experienced being on salary, and that didn’t work well either.
“I was never able to make a living at any of the other gyms. If I was paid by the hour, I’d had to work split shifts, and when I was paid a salary, I was usually expected to work well beyond the regular hours,” said Martin, who has a 2-year-old and a 4-year-old at home. As a result of his crazy hours, he was never able to spent enough time with them, he explained.
Now Martin works only four days a week—Monday, Wednesday, Thursday and Friday—from 5 a.m. until 1 p.m., a much more manageable lifestyle than he experienced at any other gym he has coach at, he said.
Not only that, Martin said he feels a much increased incentive to take care of his clients under the Madlab business model, which only increases job fulfillment.
“It allows you to have a much more one-on-one impact with your clients because you’re doing much more individualized coaching, which in my opinion is the way everyone should be pursuing fitness. It you have coached for any period of time, you probably realize the one sized fits all program doesn’t work,” he said.
And because his paycheque is tied to client retention, it’s only natural that he takes the time to take care of his clients properly.
“It places a much greater emphasis on coaching prowess and encourages coaches not only to develop in a business sense, but also to continue to educate themselves to serve their clients better,” he explained. “I mean, it’s not that I didn’t care about that before, and it’s not like I didn’t care about my clients, but I definitely do more reaching out to clients now than before because there’s an undeniable incentive to make sure you retain your clients.”
All of this, of course, means he finally feels like he has an opportunity to make a professional wage working as a full-time career coach.
In just four months, Connor has already increased his gross revenue from US$7,000 to $11,000 and has built a book of 60 clients.
Already, this system is working better than “any other gym I have worked,” he added. And the best part is the potential for growth isn’t limited to earning $30 an hour like it was in the past.
“And this is by far and away my preference of (system to work under) from a lifestyle standpoint,” he said.