The Gymmin’ Ain’t Easy Show- The Client Development Process (Ep 29)

In this episode of the Gymmin Ain’t Easy show Chandler and Patty talk about how the Madlab team came up with the Client Development Process.

01:16 Article written by Emily outlining the key principles and philosophies found by Madlab over time

02:38 Topic- Methodology, The Client Development Process

03:25 Group on Ramps equals o high churn rate

05:54 Marketing and generating leads

07:38 How the data and methodology was found by Madlab

34:37 This model disrupts the status quo of the gym industry

38:44 Wrap Up