The Rainmaker Show- Helping Prospects Make a Decision (Ep 20)
In the first episode of the Rainmaker Show for the new year, Greg talks about helping your prospects make a decision and avoiding buyers’ remorse.
01:30 Topic- Decision science
04:02 How individuals evaluate risk
05:00 Brief introduction of expected utility theory
09:00 We need to know what winning is
10:07 Strict preferences