The Rainmaker Show- Helping Prospects Make a Decision (Ep 20)

In the first episode of the Rainmaker Show for the new year, Greg talks about helping your prospects make a decision and avoiding buyers’ remorse.

01:30 Topic- Decision science

04:02 How individuals evaluate risk

05:00 Brief introduction of expected utility theory

09:00 We need to know what winning is

10:07 Strict preferences

12:40 Summary

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