The MadLab Model from the Coach’s Perspective: Meet coach Christa Giordano

37-year-old Christa Giordano has been involved in the fitness industry as a coach for 20 years. She has spent time working in more than 10 different gyms, either as a full-time or part-time coach or to host gymnastics seminars.

Making a living in the industry hasn’t always been an easy pursuit, she admitted. But it didn’t stop her from choosing it as a career path.

“In 2009, I made the decision to be a full-time fitness training/coach and was met with the struggles most trainers are faced with: The only way to make more money was to work more hours and there are only so many hours in the day,” she said.

She spent some time in Vancouver learning about the MadLab model—a system where coaches can make a professional wage in the fitness industry and pursue it as a career (as opposed to coaching being a short-term or part-time job like it is for most people), all the while living a healthy balanced life and avoiding burnout.

The system spoke to her, she said.

In 2017, she moved to West Virginia and started working at the Ryan Ferns Healthplex, a MadLab Group gym and state-of-the-art facility that also offers physical therapy and nutrition services. (Read more here about how the Ryan Ferns Healthplex has teamed up with a health insurance company to combat diabetes. The success they’re having is unparalleled).

When Giordano was introduced to owner Ryan Ferns, a physical therapist, she knew it was the place for her.

“After about six months of talking to Ryan about everything he was doing at his facility, meeting him and learning he was a MadLab gym, it was truly an opportunity of a lifetime to move and work there,” she explained. “I knew I would have the opportunity to make money through the percentage of revenue structure MadLab created, while working a balanced amount of hours, instead of trying to find more hours in the day.” (Read more about the MadLab percentage of revenue compensation model here).

She added: “I also love the life coach aspect and the team work approach that happens in this system.”

One of her focuses since joining Ferns’ team has been operating the corporate wellness program, which has allowed to her help more people than she ever imagined. She has been able to impact the lives of people who wouldn’t normally find themselves in a gym, which has been incredibly rewarding, Giordano explained.

On top of making a professional wage, Giordano said she also credits the push to develop close relationships with clients with helping make her life more fulfilling.

“The MadLab model pushes you to make sure you build relationships with your clients, which often happens naturally, but is taken to another level with the hybrid memberships,” she said. (Read more about the hybrid gym model here:)

“Everyone needs some level of accountability in attendance to a gym, and (the hybrid gym model) finds the perfect balance where coaches can really cater to their clients,” Giordano explained. “Really, the MadLab model is the only model in the industry that maintains a high standard of expectation (for clients) and monitoring systems for the coaches.”

And on top of this,  Giordano added in the 20 years she has been coaching in various systems, the MadLab model is the only one that has allowed her to pursue the career she loves helping people get fit and make a professional living in the process.

Recent Posts

Leave a Comment