Why Professional Coach?

Why do we need to professionalize the coach?

We’re in the middle of a healthcare crisis. Obesity and Type 2 diabetes take more lives and cost the medical system more and more each year. And even if you’re not diabetic, the great majority of people over the age of 40 suffer from chronic pain, be it knee pain, back pain, shoulder pain, that will continue to infringe on their way of life as they age. Meanwhile, hip replacements, knee replacements, shoulder replacements: They’re all becoming more and more commonplace.

Preventative medicine is largely non-existent. Instead, we rely on drug companies to reduce pain and cover symptoms, never actually fixing or stropping the problems before they arise. It’s only a matter of time until the healthcare industry in Western nations will collapse.

We need to teach the regular person how to move their body properly, how to eat properly, or the quality of our lives will continue to suffer. We can do this through a professional class of health and fitness coaches, who can work alongside other healthcare professionals, not to cover up our pain with a pill or an injection but prevent and reverse health damage we have done to ourselves.

Don’t we already have professional coaches?

The reality is most fitness coaches get into the industry when they’re young and inexperienced and work for $15 to $30 an hour as personal trainers or group class coaches. In order to make an even remotely decent living, they need to work way too many energy-draining on-floor hours.

The result is most health fitness coaches become disillusioned or burnt out within a couple short years. Hence, they the industry entirely, without ever making a real difference in their clients’ lives, without getting the chance to improve the healthcare crisis, and without passing down the knowledge they learned to the next generation the way other professional careers—doctors, lawyers, engineers—do.

How do we change this?

We change this by creating a class of professional coaches who don’t leave the industry. They pursue long-term careers and can work alongside doctors— endocrinologists, neurosurgeons, orthopaedic surgeons—physiotherapists, Registered Dietitians to bridge the gap between medicine and rehabilitation, which is currently a massive black hole.

This is exactly what our business model does: We develop full-time, self-sufficient, entrepreneurial career coaches, who are experts in their field. They earn a professional wage ($80,000 +) working less than 30 on-floor coaching hours each week, get paid vacations and have the financial ability to save for retirement via a 401K (RRSP in Canada).

This is the way forward, and it’s the reason more and more coaches are choosing to become MadLab coaches: For the opportunity to become a professional career coach and truly make a long-term difference in their clients lives—helping them not just reduce symptoms and survive, but actually regain their health and live more fulfilling lives.

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