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The halls of affiliate-owned gyms forever echo with heated discussions about what the roles responsibilities of the coach should be. Next to the clients, the coaches are the life blood of the [...]

When I first opened my gym, I thought I needed to sell new people on the movements we would do, the method we would use to get them as fit as f***. I developed my own sort of ‘what is fitness’ [...]

The other day, I did an introductory session with a prospect. He told me he had already been down the street, to a gym about 800 meters away, and that their prices were cheaper. There, he’d only [...]

In front of a group of 125-plus gym owners and coaches from around the world, sales guru Greg Mack took the stage with a commanding presence at the MadLab Group business summit in Las Vegas in [...]

Have you ever asked yourself why being fit is important? Is it just for the sake of being fit? Just for the sake of being able to boast a huge back squat number or an improved 1 mile run time? Or [...]

The MadLab Group Summit—to be held at Treasure Island in Las Vegas this June 9th to 12th—is just around the corner. The weekend is designed to bring like-minded gym owners together to learn from [...]