Who We Are

Our team

We are a small group of former engineers and business executives, who discovered the fitness industry in 2005 and quickly grew passionate about making a real difference in our clients’ lives.

Since then, we have spent the last decade-and-a-half working with thousands of small gyms around the world, gathering data to discover best practices for the client, the coach and the business. Along the way, we have conducted studies alongside Harvard University and Zen Planner, our ultimate goal being to use the information we have gathered to professionalize the independent GYM business and the fitness coach.

Our society needs true fitness professionals to work alongside other health professionals to tackle our biggest health challenge—obesity and Type 2 diabetes—and help regular people get out of pain through diet, exercise and a healthy lifestyle so they can enjoy a great, long life.

Meet The Team